UCL Institute of Brand and Innovation Law: CPD Course
International and Comparative Law of Trade Marks, Designs, and Unfair Competition
About this course:
The course examines the laws of trade marks and unfair competition in at least the UK, USA and EU, as well as the many international aspects. Looking at “hot topics” in the area, it compares and contrasts the ways in which different jurisdictions approach the hard questions concerning brands (in the widest sense) and the public interest. Additionally, the course looks at the vexed issues in the law covering designs.
This course is held on Wednesdays from 2-4pm
Teaching on Dr Ilanah Simon Fhima (UCL), Prof. David Llewelyn (KCL), and Prof. Spyros Maniatis (QMUL)
Course Schedule:
| 06 October | Introduction and Functions of Trade Marks Historical aspects, economic function of trade marks, introduction to the quality guarantee and advertising functions. |
| 13 October | International systems & Introduction to Unfair Competition International law as it applies to trade marks, Paris Convention, Madrid Agreement, TRIPs Agreement, key themes in unfair competition |
| 20 October | Passing Off I Elements of the action: goodwill, misrepresentation, damage |
| 27 October | Passing Off II Extending the reach of passing off: extended passing off after the Advocaat case, foreign goodwill, prospects for a general tort of unfair competition |
| 03 November | US Unfair Competition: Confusion Introduction to the Lanham Act, overview of §43, development of the confusion action in the US, types of confusion, test for confusion |
| 10 November | US Unfair Competition: Misappropriation Justifying a misappropriation action, the INS case, the response to an action for ‘reaping without sowing’, preemption and the overlap with other IP rights, contemporary cases on misappropriation |
| 17 November | US Unfair Competition: Dilution Meaning of dilution, Schechter’s article, the Federal Trademark Dilution Act 1995 and its problems, the response: the Trademark Dilution Revision Act 2006, elements of today’s dilution action in the US |
| 24 November | French Unfair Competition History of the action, its place in the French Civil Code, proving concurrence déloyale, parasitism |
| 01 December | German Unfair Competition History of the action, introduction to the UWG, reform of the UWG, overview of activities actionable under the revised UWG (including confusion, misappropriation of reputation and slavish imitation) |
| 08 December | Europe: Registered Trade Marks I. Absolute Grounds Graphic representation and non-traditional marks, distinctiveness, descriptiveness, generic marks, acquired distinctiveness, functionality |
| 15 December | Europe: Registered Trade Marks II. Relative Grounds and Scope of Protection Double identity, confusion-based infringement, dilution and unfair advantage |
| 12 January | Europe: Registered Trade Marks III Infringement Trade mark use issues, making sense of the conflicting Court of Justice case law: Arsenal, Adam Opel, O2 and Google, trade mark use on the internet |
| 19 January | Europe: Registered Trade Marks IV, Defences Revocation and Invalidity Own name defence, descriptive use, the honest practices provisio, revocation for non-use or genericity, invalidity |
| 26 January | US: Registered Trade Marks I Registrability; The use requirement, non-descriptive marks and the Abercrombie test, non- traditional marks, trade dress, functionality |
| 02 February | US: Registered Trade Marks II Scope of protection, infringement & defences. The test for confusion, types of confusion (including post-sale and initial interest confusion), the fair use defence, infringement on the internet |
| 09 February | Special Topics: Trade Marks and Freedom of Speech – Parody The meaning of parody and its place in free discourse, introduction to free speech protection in the EU and US, identifying the conflicts with trade marks, how well have the courts and legislators balanced free speech and trade marks? |
| 16 February | Special Topics: Trade Marks and Freedom of Speech – Comparative Advertising What is comparative advertising?, benefits of comparative advertising for traders and consumers, regulation of comparative advertising in Europe, regulation of comparative advertising in the US |
| 23 February | Trade Mark/Design Interface Identifying the overlaps between design protection and trade mark protection – new strategies for protecting product features, protection of designs in Europe and the UK: registered and unregistered rights, US design patents |
| 02 March | Parallel Importation I: US The legislative framework, territoriality and the presumption against parallel importation, the common origin doctrine, the material different in quality rule |
| 09 March | Parallel Importation II: EU European law and the free movement of goods: the role of parallel importation, exhaustion of rights and the differential treatment of goods from the EEA and those from elsewhere, repackaging, other legitimate reasons to oppose the resale of goods |
| 16 March | Geographical Indications Should geographical indications be protected? Protecting geographical terms though registered trade marks and unfair competition, international protection, the EU regime protecting geographical indications |
Download the Brochure for the UCL IBIL IP cpd courses for the 2010-11 session
The Institute of Brand and Innovation Law was established in 2007, by the late Sir Hugh Laddie, to reflect UCL’s strategy of expanding its activity in the field of intellectual property law. IBIL is based in the UCL Faculty of Laws. IBIL's Director, from April 2011, will be The Rt Hon Lord Justice Jacob who has been appointed to the Sir Hugh Laddie Chair in IP Law.
IBIL is sponsored by
(Global Partner) Baker & McKenzie;
(Major Professional Partners) 8 New Square, GlaxoSmithKline, and Rouse; and
(Professional Partners) 3 New Square, Arnold & Porter, Bird & Bird, Freshfield Bruckhaus Deringer, Linklaters, Marks & Clerk, McDermott Will & Emery and Powell Gilbert.
For information about the Institute please see their website at:
http://www.ucl.ac.uk/laws/ibil
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